Community Branding

• Community and downtown image packages including logos and taglines
• Marketing plans including collateral material and web pages
• Wayfinding and environmental sign concepts

Arnett Muldrow has emerged as one of the nation’s leaders specializing in branding for communities in the context of creating economic vitality.  Unlike a typical advertising or marketing agency, we are a planning firm that understands the complexities of community issues.  Our branding and marketing efforts combine the sensitivity of planning with the expertise of a professional graphic artist and marketing specialist.  Our experience speaks for itself:

• Speakers at the National Main Street Conference on Community Branding in 2005 Albuquerque, 2007 Seattle, 2009 Chicago.  We have conducted six sessions at the national level on community branding. 
• Speakers at the North Carolina, South Carolina, Virginia, Illinois, Wisconsin, and Destination Downtown Conferences (MS, LA, and AR) on community branding.
• The Virginia Main Street Program selected Arnett Muldrow & Associates to teach the Main Street 101 course on community marketing and branding.
• Mississippi has selected Arnett Muldrow to conduct Main Street manager training on community branding at its annual managers meeting. 
• The Downtown Promotion Reporter, a national trade publication on marketing downtowns, named Ben Muldrow a “branding guru” in a 2004 article.
• The National Trust for Historic Preservation has used Arnett Muldrow & Associates for branding services in Macon, Georgia and Detroit, Michigan and continued to work with the National Trust for Historic Preservation on branding packages for regional heritage corridors in Texas and Kentucky. 
• The Virginia Main Street Monitor recently published an article written by Tripp Muldrow concerning the importance of place recognition as conveyed through consistent messages and branding materials.
• To date we have completed market assessments, branding and marketing plans for over 130 communities in seventeen states:  VA, MD, OH, WI, IA, MN, VT, MS, NC, SC, GA, LA, AR, IL, MI, KY, WV.

Much of our work is for small to medium size communities without large budgets for marketing and branding.  We recognize the limitations that this places on implementation and prepare creative solutions to deal with these issues.  We know the "tricks of the trade" to develop affordable but highly effective products. We are committed to producing quality. In addition, we have a proven track record of follow through with variety of implementation options.  Some of our recommendations have gone on to become decals for official vehicles, embroidered patches for uniforms, billboards, ads, signs, and even blanket throws.  Our clients have included Main Street Programs, Towns and Cities, Chambers of Commerce, and Economic Development Agencies.